Toyota Motor donates millions of dollars to charities, relief funds and nonprofit organization and scholarships funds each year. Each Toyota dealership does its part to help their local communities as well. Recently, Toyota decided to share its efficiency expertise with a New York food bank to help the nonprofit serve more people, more efficiently.
The Food Bank for New York City, the country’s largest anti-hunger charity, was initially skeptical when the car company approached it with an offer of continuous improvement. Once Toyota was able to convince the food bank of its help with the tool to which the company credits its success, it was able to help the nonprofit turn around its operations.
The most successful proof of this new efficiency is that the wait time for a hot meal has been reduced to 18 minutes from its staggering 90 minutes.
Instead of having clients stream into the cafeteria 10 people at a time, the company recommended that diners take a seat just as soon as one becomes available. Toyota also set up a waiting room where diners could pick up trays and designated one employee whose job is to scour the dining room for an available space.
New Toyota in Tacoma has “revolutionized the way we serve our community,” Margarette Purvis, the chief executive and president of the Food Bank, told The Times.
The auto company’s innovative contribution comes at a time when corporations are, across the board, looking for ways to help even when the donation dollars have run out, the International Business Times reports.
Peter Panepento, the Chronicle of Philanthropy’s assistant managing editor, told the IB Times, “They’re doing a lot of in-kind gifts and encouraging volunteer programs among employees. I would say that we’re expecting the trend of incremental small increases in giving to continue this year throughout 2013.”
But this isn’t Toyota’s first foray in giving nonprofits a boost in a creative way. Earlier this month, the company succeeded in providing 1 million meals for Hurricane Sandy victims while also raising an incredible amount of awareness.
In July, the company released the six-minute documentary, Meals Per Hour, a project that showed how Toyota helped improve food delivery after the storm and invited viewers to get involved in the initiative. For every view the film received, Toyota provided a meal to a storm victim in need.
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